We help everyday business owners use AI to save hours, close more leads, and stop wasting time on busywork — without learning a single piece of tech.
> we consult · we set it up · we stick around
How we work with you, step by step.
No mystery, no fine print. Here's exactly what working with us looks like — and the kind of results you can expect.
We Listen
A free 30-minute call. You tell us what's frustrating you, what's eating time, where the leads are slipping. We listen first, talk second.
We Plan
We come back with a short, clear plan — what AI can help with, what's not worth doing yet, and what the numbers should look like.
We Set It Up
We do the work. Lead follow-up, booking, simple chatbots, automated emails — whatever fits. You get a system that runs without you babysitting it.
Integrates With Everything
AI made simple for your business.
You don't need to learn AI. You just need someone who already knows it to plug it into your business — and stick around to make sure it works.
We're not another tech vendor.
We're business owners who use AI.
Most AI shops sell you software and disappear. We sit on your side of the table, figure out what makes sense for your business, then help you actually use it.
Sound familiar?
- You keep hearing about AI but have no idea where to start
- Leads slip through the cracks because nobody answers fast enough
- You're tired of paying for software you barely use
- Hiring eats your time and the good ones still get away
No Tech-Speak
We won't bury you in jargon or buzzwords. We talk through AI the way your accountant talks through taxes — clearly, and only the parts that matter.
We've Run Real Businesses
Insurance, cleaning, medical — we've been the owner staring at a busy phone and a full inbox. We know what actually moves the needle.
Results, Not Buzzwords
Hours saved. Leads that don't slip. Hires that show up. We measure success the same way you do — in dollars and time.
We Stick Around
Setup is just step one. We stay on with you to tune, fix, and improve — so it doesn't break two months in and become your problem.
Bottom line
We help you understand AI, set it up the right way, and actually save you time and money.
Owners just like you.
Real owners. Real results. Here's what changes when you let us help.
"I used to spend my Sundays catching up on paperwork. Ricochet set up automations that handle the boring stuff for me. I'm getting hours of my life back every week."
"I didn't know what AI could do for a clinic. Ricochet walked me through it without the tech-speak and set up the things that actually matter. Patients hear back faster, my staff is less stressed."
"Our lead response time went from hours to seconds. We're closing deals we used to lose to whoever called back first."
Two business owners.
One mission: make AI useful.
Ricochet is a partnership between a serial business owner and a marketer-turned-engineer. We've been on your side of the table — and we use AI in our own businesses every day.
Derek Hazelwood
Founder · Operator · Visionary
"I didn't build Ricochet to sell software. I built it to save my sanity."
Running multiple businesses in insurance and cleaning, Derek hit the same wall most owners face: too many tasks, not enough time. Hiring alone was eating his life. So he built Ricochet as an in-house AI hiring system. It worked so well that other owners started asking how to use it too.
Today Ricochet is the consulting agency Derek wishes he'd had years ago — a partner that frees you up, speeds you up, and lets you grow without grinding yourself into the ground.
"Why do I call Ricochet the Cadillac Blackwing of automation? Because it's 668 horsepower under the hood — but it can also carry your family, your groceries, and your business where it needs to go. Versatile, powerful, and built for the real world."
Steven Martinez
Partner · Marketer · Software Engineer
A marketer and engineer who cares about one thing: results that show up in the numbers.
Steven bridges strategy and execution. He designs and launches AI-powered campaigns, builds custom automations around CRMs and APIs, and creates systems that make customer acquisition and follow-up predictable instead of random.
He treats every workflow like a product — measured, optimized, and refined until it runs on its own. That data-driven approach is why every Ricochet engagement ships with measurable ROI baked in.
Together with Derek, Steven is launching Ricochet Business Solutions to a new standard — combining proven operating experience with cutting-edge AI consulting. Learn more at swmartinez.com.
Why It Matters
Real business experience + practical AI know-how = advice you can actually use.
See if AI is right for your business.
30-minute call. We learn about your business, you learn what AI can actually do for it. No pitch, no pressure.